Choice Hotels International, Inc. European Union Privacy Statement
This statement covers personal information that is subject to the European Community Directive on Data Protection, commonly referred to as the "EU Privacy Directive" Choice Hotels International, Inc. and its subsidiaries (collectively, "Choice") are committed to taking measures to respect and protect your privacy. This privacy statement sets forth the measures Choice takes with regard to how Choice uses, protects and allow others to view your personal information.
Choice has chosen to comply with the EU Privacy Directive by joining the US Department of Commerce's "Safe Harbor" program, which satisfies its obligations under the EU Privacy directive.
Choice franchises hotels under the brands: Comfort®, Comfort Suites®, Clarion®, Quality®, Sleep Inn®, Econo Lodge®, Rodeway Inn®, Mainstay Suites®, Cambria Suites® and Suburban Extended Stay Hotel® (each a "Hotel"). Additionally, Choice enters into master licensee relationships with companies outside of the U.S. in which such companies are granted rights to franchise Choice's brands. In the EU, these "Master Licensees" are C.H.E. Group Plc and Choice Hotels A/S. Hotels and Master Licensees are independent entities not owned or controlled by Choice.
The purpose of this section is to notify you about the manner and the purposes for which Choice may collect and transfer certain personal information, which includes your name, address, e-mail address, phone number, and, in certain cases, credit-card number.
Choice maintains a centralized reservations system that retains your personal information when you make a reservation for a Hotel via Choice's worldwide accessible website, a Master Licensee's website, Choice's call centers, the Hotels, and third-party travel agents and travel websites that connect to Choice's reservation system. The personal information collected in the reservation system is needed to secure your reservation. Personal information about guests is collected so that guests can make reservations at Hotels and so that Hotels can receive and have updated reservation information. Some of a guest's personal information (including credit card number) may be stored to facilitate the making of future reservations by such guest. Only that personal information which is reasonably required to facilitate travel reservations is collected and shared between Choice, Master Licensees and Hotels. Personal information for guests will be transferred from Choice to Hotels.
If you establish an online profile on Choice's website, we'll ask for your personal information to facilitate future online reservations.
Choice Privileges® Members
Choice may collect personal information from guests who become members of Choice's frequency program, Choice Privileges ("CP Members") so that Choice can perform certain administrative tasks necessary for the administration and operation of the CP program such as the following: (1) allow CP Members to earn points ("CP Points") for staying at various Hotels; and (2) allow Hotels and Master Licensees to be aware of the CP Points earned by CP Members so that such Hotels or Master Licensees can award and redeem CP Points.
CP Members' personal information may be collected through Choice's websites, Master Licensees' websites, by Choice's call centers, paper applications, or may be passed on to Choice by Hotels. Choice may transfer personal information to Hotels as a part of administering the CP program as outlined above.
Sweepstakes & Contests
Choice may occasionally conduct sweepstakes and contests that offer guests the opportunity to win prizes. As part of entering a sweepstakes, certain personally identifiable information such as name and e-mail address may be required.
Use of Personal Information
Choice distributes personal information about guests and CP Members to third parties for the purpose of having such third parties compile information about the type and frequency of guest stays and the use of the CP program by such CP Members as well as to allow such third parties to conduct data processing for Choice and to engage in communications on behalf of Choice with CP Members. Choice may also distribute personal information to airline companies upon request of guests, in order to allow guests to earn frequent customer points with such airline companies for stays at Hotels.
Choice may send marketing information about Choice, Hotels or the CP program as well as marketing information about offers or information about third party products and services to guests and CP Members based upon the personal information Choice has collected for such guests and CP Members.
Choice may share or transfer personal information with its subsidiaries while performing the tasks described in this privacy statement. This privacy statement applies to and is adhered by Choice's subsidiaries.
To serve you better, Choice may combine information you give us online, at Hotels, through the mail, or in any other way. Choice may also combine that information with publicly available information and information Choice receive from others or cross-reference. Choice uses that combined information for the purposes described in this privacy statement.
Although unlikely, in certain instances Choice may disclose your personally identifiable information which Choice has reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to Choice or to others. Choice may also disclose your personally identifiable information when Choice believes the law requires it.
Choice respects your right to privacy. When Choice contacts you for marketing purposes, you will be advised of how to remove your name from receiving any further materials. You may also remove yourself at any time by contacting us as indicated below.
3. Onward Transfers
As noted under "Notice", Choice will need to transfer your personal information to Hotels and Master Licensees to secure your reservation or in connection with awarding or redeeming CP Points. Please note that some Hotels may not be in the EU or other countries that have been deemed by the EU to have "adequate" data protection laws, and may be in countries like the U.S. where an equivalent level of data protection is not granted.
Choice may also transfer your personal information to third parties to distribute marketing materials or provide other services. Such parties are prohibited in their contracts with Choice from using it for any purpose other than to provide the services requested by Choice.
Choice is committed to securing the personal information you supply to us. Choice follows generally accepted industry standards to protect your data during transmission and storage.
5. Data Integrity
Choice only collects the personal information that it believes is necessary to perform the services that you seek from Choice and to comply with its obligations to Hotels and Master Licensees.
Choice makes every reasonable effort to maintain the accuracy of personal information. If you become aware that information Choice maintains about you is incorrect or if you would like to update your information please contact us as indicated below.
If you have created an online profile on Choice's website (choicehotels.com) or are a CP Member with an online account, you can access and update the personal information in your account at any time without cost. For other personal information about you maintained by Choice, you may contact us as indicated below.
Choice engages in periodic self-assessments to determine our compliance with the Safe Harbor program and this privacy statement.
For any disputes alleging a mishandling of personal information in violation of the Safe Harbor, Choice participates in the BBBOnline Dispute Resolution Program.
8. Links to Third Party Sites
How to contact Choice if you have questions or comments:
Please forward all communications to Privacy Officer, Choice Hotels International, 10750 Columbia Pike, Silver Spring, Maryland 20901 or e-mail: firstname.lastname@example.org. Please include your name, address, e-mail address and Choice Privileges number (if applicable) and clearly state the nature of your request.